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Authors: Mustafa Rashid Issa
Abstract: The researchers are now attracting and paying attention towards the notion of online contract in the relationship of marketing. This study mentions that the compensation of an online contract for online customers was associated to the class of individual value orientation of customers and breach of contract online. 1117 respondents participated in the experiment that belongs to the uk and American university. Results of the study revealed that effect of breach type on compensation and individual value orientation was highly significant. The breach is driven by ability, for cooperative individuals, compensation after breach of contract will be more useful for repairing trust, whereas more useful and effective in case of non-cooperative individuals when integrity is a sole reason of breach.
Findings and results have great implications for improving service quality and making marketing strategies.
Keywords: online Contract, Compensation, Breach, Online Customers, common
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doi:10.23918/ilic2018.46
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Journal of Law and political science
ISSN: 2079-3901
16th year , No.(23), 10 May 2018
Vol.(2): Special Issue