Muhammad Hassan Khalifah
Department of Business Administration, College of Administration and Economics, University of Salahaddin, Erbil, Iraq
Hussein Ahmad Mustafa
Department of Tourism Organizations Administration, College of Administration and Economics, University of Salahaddin, Erbil, Iraq
Email: [email protected]
DOI: 10.23918/ICABEP2019p36
(Full Paper)
Abstract
Currently, the tourism sector is a significant source of income in most countries; it is the primary source of job creating and revenue — that why countries are concerned about tourism. The process of tourist attraction also has become a top priority in its movement, administration, and economic activities. The primary goal of this research, therefore, is to analyze the role of tourism edification in attracting tourists; from the employee’s perspectives in the travel and tourism companies operating in Erbil city. Consequently, as a data collection method, the researchers used a self-designed questionnaire. While, the survey sample involves 132 employees, who randomly selected from different tourism companies to respond to the survey questions. The research’s conceptual scheme and hypotheses are established that emphasizes on the relationship and the effect between the research variables. The hypotheses tested by using the SPSS V.25, and EViews 9, as the results, the research reached to some findings, most significant, the research found positive relationship and effect between tourism edification and attracting tourists. Moreover, based on the conclusions, the researchers presented some suggestions and recommendations.
Keywords: Tourism Edification, Tourism Advertising, Training, Tourism Education, Awareness, and Tourists Attraction.
ICABEP2019
International Conference on Accounting, Business, Economics and Politics
ISBN: 978-9922-9036-3-7
