Taban Kanabi Yaba
Business and Management Department, Ishik University, Erbil, Iraq
Email: [email protected]
Doi:10.23918/icabep2018p11
(Full Paper)
Abstract
The study examines the effect of corporate social responsibility on employee satisfaction and loyalty. The undertaking of this study is based on observations that have been made which pointed out that engaging in corporate social responsibility is helping to influence bank employees’ satisfaction and loyalty towards banks. But this argument has been surrounded with many different and contrasting ideas and at the end of it all, there is no consensus of the exact implications of corporate social responsibility on employee satisfaction and loyalty in the banking sector. Spearman correlation coefficient test was used to determine the nature of the correlation that exists between corporate social responsibility on employee satisfaction and loyalty. Hypotheses tests were conducted using paired sample t-test while the validity of the variables was determined using Cronbach’s alpha. The results from the study showed that corporate social responsibility on employee satisfaction and loyalty are positively correlated with each other. The null hypothesis that CSR practices have no significant effect on employee loyalty was rejected. However, the null hypothesis that CSR practices have no significant effect on employee satisfaction was accepted.
Keywords: Corporate Social Responsibility, employee satisfaction, employee loyalty
ISBN 978-0-9962570-9-1
Faculty of Administrative Sciences and Economics
Tishk International University
