Assistant Professor Dr. Mohsin Uddin
Business and Management Department, Tishk International University, Erbil, Iraq
Email: [email protected]
DOI: 10.23918/ICABEP2019p15
(Full Paper)

Rural entrepreneurs are good at filling the gap and help in developing the village economy. It is an important aspect of the economic development of India and it is a solution for eradicating poverty in Rural India. Therefore, there are more emphases on the flagship programme on micro-credits. An explorative study was conducted in two districts of Madhya Pradesh in India. In this era, these rural youth act as extension Agents not only in ensuring dissemination of knowledge, skills and the best practices but also in guaranteeing adoption of technology. The rural entrepreneurs also act as local influencers creating groups of early adopters and leveraging the word of mouth technique, which works the best in rural settings. My research paper focusses on the correlatives of Psychological and Social factors with rural entrepreneurs. The findings of the study address the factors of how the Rural Youth do not opt for entrepreneurship as a career.

Keywords: Psychological – Social, Rural Entrepreneurship, Youth

International Conference on Accounting, Business, Economics and Politics

ISBN: 978-9922-9036-3-7