Dr. Ahmet Demir
Business and Management Department, Ishik University, Sulaimani, Iraq
Email: [email protected]
(Full Paper)

Various studies have looked at the operations management field in shopping malls but the impact of strategic decision areas on shoppers’ well being in malls has not been explored. Since the operations management is one of the three vital departments (Operations Management, Marketing, Finance) of most organizations, it is important to examine how this decision in operations management of shopping malls impact shoppers’ well being. This paper examines the structural and infrastructural decision areas made by shopping malls in the Kurdistan Region of Iraq to see how they impact on shoppers’ well being. A survey questionnaire was administered on 575 shopping mall customers. The IBM SPSS 23 was used in order to propose exploratory factor analysis and hierarchical regression analysis. Further, IBM AMOS 23 was used to conduct structural equation modelling. Results indicate that both the structural and infrastructural decision areas of the operations management are significantly important in determining shoppers’ well being. The variance of the shoppers’ well being in each strategic decision area is further explained. The findings of this study consist of implications for researchers and especially for practitioners. The study constructs a framework for future studies about how the operations strategic decision areas impact the shopper well being in malls. Further, this study is useful for practitioners to use the findings of this study while they state their strategic planning.

Keywords: Operations strategy, Structural decisions, Infrastructural decisions, Shopping malls,
Shoppers’ well being.

ISBN 978-0-9962570-9-1

Faculty of Administrative Sciences and Economics
Tishk International University