Sara Khalid Khall
Department of Management, College of Administration and Economics, University of Salahaddin, Erbil, Iraq
Email: [email protected]
DOI: 10.23918/ICABEP2019p45
(Full Paper)

In the rapid pace of competition is now a day’s business environment, a firm is requiring to be more competitive. Competitiveness of the global business has raised concerns among policymakers about the need for competitive advantage and creating Shared value as a new competitive advantage has in more recent light found more meaning in underdevelopment countries, faced with deep societal challenges that business can solve whilst creating economic value. Business can create Shared value through engaged it with their sustainable strategy to performing their societal obligation.
The research tries to investigate the correlation between creating Shared value as an independent variable, and sustainable strategy including its dimensions (social sustainability, economic sustainability, environmental sustainability), as a dependent variable. SPSS program was used to analysis the collecting data The research demonstrates the existence of a positive correlation between the study variables and came out with the number of recommendations, the main recommendation is to encourage local business to address community issues through focusing on convergences between their business model and those issues.

Keyword: Creating Shared value, sustainable strategy.

International Conference on Accounting, Business, Economics and Politics

ISBN: 978-9922-9036-3-7