Dr. Osman Sahin
Department of Business and Management. Facult of Administrative sciences and economics,
Tishk International University, Erbil, Iraq
Email: [email protected]
DOI: 10.23918/ICABEP2021p12
Abstract
This study aims to investigate the effects of Covid-19 Pandemic on customers and clients’ internet usage rate and online marketing in Erbil city. The pandemic has led to an increase in internet usage almost all over the world. The need of people who have to stay at home due to the pandemic to reach products was tried to be solved through social media channels. Consequently, companies shifted the advertisements of their products from open air platforms to social media channels. In this study, online shopping behavior of customers in Erbil-city the capital of KRG in Iraq under the pandemic effect was examined. For this purpose, qualitative and quantitative data was collected, primary data was collected using structured survey questionnaires with the sample of 106 customers and clients around Erbil city, for collecting interval scale data a five-point Likert scale from 1 to 5 was used, and SPSS software package was used to analyze the data. The result of this study showed us that Covid-19 has positive significant effect on Internet usage rate and online shopping rate where online shopping rate is more than Internet usage rate on customers and clients in Erbil city.
Keywords: Covid-19 Pandemic, Internet, Online Marketing, Social Media
ICABEP2021
International Conference on Accounting, Business, Economics and Politics
3rd joint conference organized by the collaboration of the Faculty of Administrative Sciences and Economics,
Tishk International University, College of Administration and Economics, Salahaddin University-Erbil, and
University of Szczecin, Poland.
