Dr. Uma Shankar Singh
Business and Management Department, Ishik University, Erbil, Iraq
Email: [email protected]
(Full Paper)

The study presented here is a conceptual mapping of thought, where the vertically coordinated vegetable supply chain has already tested the concept with a cross-sectional study. The behavioural dimensions taken here as well are well tested before. The main idea behind this study was to measure it conceptually with the literature “the behavioural neuroscience aspect of supply chain participant as behaviour having some relationship with the vertically coordinated vegetable supply chain”. For this purpose, an extensive literature study was done to know the behavioural neuroscience aspects of farmers and intermediaries involved in the vegetable supply chain. The research has provided the base and clarity on the future aspect of research where the scientific approach will get applied using the scientific instruments and techniques.

Keywords: Behavior, behavioural neuroscience, vertically coordinated vegetable supply chain, neural supply chain, and human behaviour.

ISBN 978-0-9962570-9-1

Faculty of Administrative Sciences and Economics
Tishk International University