Kadhim Saeed Awla
Business and Management Department, Tishk International University, Erbil, Iraq
Email: Kazm.saheed@tiu.edu.iq
DOI: 10.23918/ICABEP2025p73
Abstract:
The aim of this research was to study the effect of both intrinsic and extrinsic motivation on employee engagement in private sectors, particularly in the academic landscape. To achieve the intended objectives of the study, a quantitative research approach was used. In this study, primary sources of data have been used by collecting a structured questionnaire. The targeted group for this study selected were the academic and non-academic staff of Tishk International University (TIU). A sample size of 170 surveys was collected and analysed from these employees. Additionally, statistical package for social science (SPSS) was used to test of statistics, including reliability analysis, correlation, analysis of variance (ANOVA), and multiple regression analysis. The study reveals a positive significant relationship between both motivational types and employee engagement. The results further show, that the relationship and effect of extrinsic motivation were slightly stronger on employee engagement as compared to intrinsic motivation. As a recommendation, organizations should identify best possible ways to motivate their employees understanding the ways that motivate them. Managers have to provide clear organizational goals for employees. Finally, organizations should connect employees’ goals with the company’s vision to work toward a common goal.
Keywords: Employee engagement, Extrinsic motivation, Intrinsic motivation, Motivation, Private sector