{"id":2488,"date":"2021-08-09T11:09:08","date_gmt":"2021-08-09T08:09:08","guid":{"rendered":"http:\/\/tiu.edu.iq\/business\/inmc\/?page_id=2488"},"modified":"2021-08-10T13:47:10","modified_gmt":"2021-08-10T10:47:10","slug":"research-on-the-effectiveness-of-social-campaigns-in-computer-games","status":"publish","type":"page","link":"https:\/\/conferences.tiu.edu.iq\/inmc\/research-on-the-effectiveness-of-social-campaigns-in-computer-games\/","title":{"rendered":"Research on the Effectiveness of Social Campaigns in Computer Games"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Assoc. Prof. Eng. Mariusz Borawski<sup>1<\/sup> and Dr Andrzej Rzeczycki<sup>2<\/sup><br \/>\n<\/strong><sup>1<\/sup>Department of Decision Support Methods and Cognitive Neuroscience, University of Szczecin, Szczecin, Poland<br \/>\n<sup>2<\/sup>Department of Logistics, University of Szczecin, Szczecin, Poland<br \/>\n<strong>Email<\/strong>: mariusz.borawski@usz.edu.pl, andrzej.rzeczycki@usz.edu.pl<br \/>\n<strong>DOI: <span style=\"color: #0000ff;\">10.23918\/ICABEP2021p4<\/span><\/strong><\/p>\n<p><strong>Abstract<\/strong><\/p>\n<p>Profits of the computer games industry from advertising are growing year by year. In 2019, they amounted to $ 3.97 billion. Nevertheless, social campaigns rarely use games as an advertising medium. The presentation shows examples of this type of campaigns and presents three games prepared for research on the effectiveness of social advertising. The methods by which they will be tested are also presented.<\/p>\n<p><strong>Keywords<\/strong>: Social campaigns, computer games, cognitive neuroscience.<\/p>\n<p style=\"text-align: center;\"><em><strong>ICABEP2021<\/strong><br \/>\n<strong>International Conference on Accounting, Business, Economics and Politics<\/strong><\/em><\/p>\n<h5 class=\"has-text-align-center\">3rd joint conference organized by the collaboration of the Faculty of Administrative Sciences and Economics,<br \/>\nTishk International University, College of Administration and Economics, Salahaddin University-Erbil, and<br \/>\nUniversity of Szczecin, Poland.<\/h5>\n","protected":false},"excerpt":{"rendered":"<p>Assoc. Prof. Eng. Mariusz Borawski1 and Dr Andrzej Rzeczycki2 1Department of Decision Support Methods and Cognitive Neuroscience, University of Szczecin, Szczecin, Poland 2Department of Logistics, University of Szczecin, Szczecin, Poland Email: mariusz.borawski@usz.edu.pl, andrzej.rzeczycki@usz.edu.pl DOI: 10.23918\/ICABEP2021p4 Abstract Profits of the computer games industry from advertising are growing year by year. In 2019, they amounted to $ &hellip; <\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2488","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Research on the Effectiveness of Social Campaigns in Computer Games - INMC TIU<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/conferences.tiu.edu.iq\/inmc\/research-on-the-effectiveness-of-social-campaigns-in-computer-games\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Research on the Effectiveness of Social Campaigns in Computer Games - INMC TIU\" \/>\n<meta property=\"og:description\" content=\"Assoc. Prof. Eng. Mariusz Borawski1 and Dr Andrzej Rzeczycki2 1Department of Decision Support Methods and Cognitive Neuroscience, University of Szczecin, Szczecin, Poland 2Department of Logistics, University of Szczecin, Szczecin, Poland Email: mariusz.borawski@usz.edu.pl, andrzej.rzeczycki@usz.edu.pl DOI: 10.23918\/ICABEP2021p4 Abstract Profits of the computer games industry from advertising are growing year by year. In 2019, they amounted to $ &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/conferences.tiu.edu.iq\/inmc\/research-on-the-effectiveness-of-social-campaigns-in-computer-games\/\" \/>\n<meta property=\"og:site_name\" content=\"INMC TIU\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-10T10:47:10+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/research-on-the-effectiveness-of-social-campaigns-in-computer-games\/\",\"url\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/research-on-the-effectiveness-of-social-campaigns-in-computer-games\/\",\"name\":\"Research on the Effectiveness of Social Campaigns in Computer Games - INMC TIU\",\"isPartOf\":{\"@id\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/#website\"},\"datePublished\":\"2021-08-09T08:09:08+00:00\",\"dateModified\":\"2021-08-10T10:47:10+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/research-on-the-effectiveness-of-social-campaigns-in-computer-games\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/conferences.tiu.edu.iq\/inmc\/research-on-the-effectiveness-of-social-campaigns-in-computer-games\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/research-on-the-effectiveness-of-social-campaigns-in-computer-games\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research on the Effectiveness of Social Campaigns in Computer Games\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/#website\",\"url\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/\",\"name\":\"INMC TIU\",\"description\":\"The Future is Here\",\"publisher\":{\"@id\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/#organization\",\"name\":\"INMC TIU\",\"url\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/wp-content\/uploads\/2024\/06\/IMG-20240122-WA0072.jpg\",\"contentUrl\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/wp-content\/uploads\/2024\/06\/IMG-20240122-WA0072.jpg\",\"width\":1080,\"height\":661,\"caption\":\"INMC TIU\"},\"image\":{\"@id\":\"https:\/\/conferences.tiu.edu.iq\/inmc\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Research on the Effectiveness of Social Campaigns in Computer Games - INMC TIU","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/conferences.tiu.edu.iq\/inmc\/research-on-the-effectiveness-of-social-campaigns-in-computer-games\/","og_locale":"en_US","og_type":"article","og_title":"Research on the Effectiveness of Social Campaigns in Computer Games - INMC TIU","og_description":"Assoc. 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